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UBER
San Francisco, CA
Design Director, Brand Design
Full-timeDirectorPosted 4 weeks ago
About This Role
About The Role
We are seeking an Design Director for Brand Design who excels at working within and expanding extensible design systems to create cohesive and impactful visual solutions across multiple parts of the Uber brand, across different mediums and platforms. This role requires a collaborative individual who can partner seamlessly with cross-functional teams, including marketing, product, and other key stakeholders, bringing creative problem-solving skills and a sharp design sensibility to every project. The ideal candidate is a strong communicator with a clear and compelling point of view, while remaining flexible and open to collaboration. If you're passionate about delivering designs and scalable brand solutions that are both visually stunning and strategically effective, we'd love to hear from you.
This role will entail communicating effectively with the senior leadership across Brand, Marketing, Campaign, and Product, as well as collaborating with designers, copywriters, developers, project and marketing managers. This person should be able to think beyond a single channel execution, know how to scale designs effectively across responsive states and channel variance between print, out-of-home, web, email, experiential, and social, and expand the potential of design systems and template frameworks. Be prepared to lead and develop guidelines, briefings, layouts and ideas from the ground up, pitch ideas to team members, create compelling, relevant, and meaningful work, as well as be a steward for the brand with partner agencies and teams throughout Uber.
As an ADD at Uber, you'll work on multiple projects, prioritizing as needed and efficiently managing time for you and your team while receiving strategic and tactical direction from relevant stakeholders. You'll intelligently explore the problem space with a high degree of autonomy, using the appropriate tools and levels of fidelity. Owning the design process end-to-end, moving from concept through to shipping and producing handoffs to support that process using channel best practices and creating accurate artifacts ready for deployment. This is both a leadership and a hands-on role scaling appropriate as the work demands. The position requires business acumen, brand strategic thinking, team leadership and craft mentorship, project and resource management.
What The Candidate Will Do
We are seeking an Design Director for Brand Design who excels at working within and expanding extensible design systems to create cohesive and impactful visual solutions across multiple parts of the Uber brand, across different mediums and platforms. This role requires a collaborative individual who can partner seamlessly with cross-functional teams, including marketing, product, and other key stakeholders, bringing creative problem-solving skills and a sharp design sensibility to every project. The ideal candidate is a strong communicator with a clear and compelling point of view, while remaining flexible and open to collaboration. If you're passionate about delivering designs and scalable brand solutions that are both visually stunning and strategically effective, we'd love to hear from you.
This role will entail communicating effectively with the senior leadership across Brand, Marketing, Campaign, and Product, as well as collaborating with designers, copywriters, developers, project and marketing managers. This person should be able to think beyond a single channel execution, know how to scale designs effectively across responsive states and channel variance between print, out-of-home, web, email, experiential, and social, and expand the potential of design systems and template frameworks. Be prepared to lead and develop guidelines, briefings, layouts and ideas from the ground up, pitch ideas to team members, create compelling, relevant, and meaningful work, as well as be a steward for the brand with partner agencies and teams throughout Uber.
As an ADD at Uber, you'll work on multiple projects, prioritizing as needed and efficiently managing time for you and your team while receiving strategic and tactical direction from relevant stakeholders. You'll intelligently explore the problem space with a high degree of autonomy, using the appropriate tools and levels of fidelity. Owning the design process end-to-end, moving from concept through to shipping and producing handoffs to support that process using channel best practices and creating accurate artifacts ready for deployment. This is both a leadership and a hands-on role scaling appropriate as the work demands. The position requires business acumen, brand strategic thinking, team leadership and craft mentorship, project and resource management.
What The Candidate Will Do
- Collaborate and ideate with multidisciplinary teams including leadership, senior stakeholders, copywriters, communication designers, illustrators, motion & animation designers, environments designers, brand strategists, marketing managers, and creative directors to build and maintain visual brand excellence for a wide range of needs
- Understand and help define design briefs and requirements before completing
- Manage, direct, and grow designers and agencies to meet business needs
- Brainstorm and iterate with the creative team and brand leadership to help elevate and evolve design at Uber
- Develop creative solutions for product, digital, and print communications where ideas can work globally, scale locally, and adapt for a variety of surfaces and use cases
- Develop resources, guidelines, and templates that empower the global marketing and product teams to use illustration in impactful and resonant ways
- Leads multiple project/program/platform team(s)
- Questions the status quo. Identifies new strategic opportunities.
- Constantly raises the bar on work quality
- Solves challenges that contribute to company goals, enables operational efficiencies
- 10+ years working as a Design lead on a brand team, in a creative agency or comparable in-house agency, or creative organization
- Bachelor or Masters Degree in design or equivalent
- Maintain a portfolio of beautiful, compelling design work
- Experience working on a range of projects including scalable and extensible design systems, guidelines, responsive web pages or emails, out of home or advertisements
- Solid experience in all aspects of graphic design, with brand design and visual system design systems are crucial
- Expertise in Figma and Adobe Creative Suite applications
- Ability to design according to business and technical requirements and comfort with ambiguity and changes in direction
- Experience working with or influencing brand strategy or business objectives
- Bring definition to projects by focusing on broader objectives rather than fixed deliverables
- Experience leading and mentoring designers and managing collaborations with external agency partners
- Experience outward communication of design changes, agency briefings, and brand onboarding of teams
- Experience working well with creatives as well as cross functional stakeholders, receiving feedback, and adapting work.
- Fosters strong working relationships with cross functional partners
- A desire to work in a fast-paced environment, collaborating with a cross functional partners
- Thrive in collaborative environments while maintaining a clear and confident point of view
- Detail oriented and organized
- Strong communication skills, an ability to understand your audience, and can present your work in compelling ways
- Expertise in branding, style guides, experiential, and digital marketing (Email, in-app, SMS/PUSH, paid social and display channels) best practices or proficiency using various marketing technologies
- Familiarity with user experience principles
- Experience scaling ideas for global deliverables
- Familiarity with Google Docs and Slides
- Proficiency in quickly iterating in design for customer testing
- Experience with physical activations and/or environmental graphic design
- Leverages AI and generative AI solutions throughout personal and design work flows