The Creative Director (CD) leads the company’s branding, design, creative strategy and execution across Impel’s demand generation, product marketing, and customer retention efforts. Playing a critical role in setting and executing brand strategy in conjunction with company leadership. Our CD is Impel’s lead brand steward, creative advocate, and design guru. Impel’s Creative Director is a doer who is passionate about creating and designing (not just directing) – and wants to be in the trenches making and developing assets while also shaping brand and design strategy. Impel’s Creative Director will drive excellence in brand strategy and go-to-market execution across all channels and internal audiences. The Creative Director will report directly to the Vice President of Marketing.

Responsibilities
• Partner with marketing leadership to execute against the overall marketing and brand strategy for the company
• Lead the scaling of brand design and creative systems and processes, including leveraging AI and automation
• Help lead the creation, development, and evolution of the Impel brand strategy, with particular emphasis on visual identity, look, tone, and feel, brand voice, and execution across all brand channels and touchpoints
• Create and measure branding and creative for all demand generation and growth initiatives, including video production, email marketing, digital advertising, retargeting, SEO/SEM, content marketing, and others
• Help drive go-to-market strategy and execution of product launches and initiatives
• Develop and measure branding and creative for customer retention and expansion efforts with Performance Management, including communications, collateral, reporting, content, incentive programs, and others
• Provide creative direction and executional support for reputation and thought leadership initiatives, including press releases, white papers, industry presentations, event campaigns and others
• Develop presentation and informational/educational assets for internal constituencies and external partners
• Develop branding and assets (and provide logistical support as needed) for Impel presence at industry trade shows and events
• Ensure effective brand governance and compliance across the organization as well as with external partners
• Effectively manage contractors, agencies, and vendors as needed

Minimum Qualifications
• BA/BS required, ideally in design, marketing, communications or relevant discipline
• B2B experience is required
• Tech/SaaS experience is required
• Minimum 10 years’ progressive growth in design and creative roles
• Minimum 7 years’ experience with digital/omnichannel marketing
• Exceptional ability to work in a fast-paced, constantly changing environment while solving problems creatively and quickly
• Exceptional ability to remain calm under pressure, receive feedback constructively, and apply strategic and business acumen to creative efforts
• Excellent leadership, project management, and time management skills
• Excellent organizational, interpersonal, and written communication skills
• A strong understanding of brand development and omnichannel marketing concepts
• An intimate understanding of design, copy and UX/UI best practices and guidelines
• Experience with a variety of software and applications, including marketing automation, Adobe Creative Suite, CRMs, Photoshop, HTML, InDesign, Premier, Flash, etc.

Preferred Qualifications
• Experience scaling/building out high-growth tech/SaaS/AI businesses is highly preferred

About the Company
We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. Impel's values include Relationships, Results, Inventiveness, and Grit.

Compensation
$145,000 – $195,000 CAD/yr

Equal Opportunity / Accessibility

Impel is an equal opportunity employer. We value the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.