Head of Creative

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k), expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 200,000 businesses nationwide.

Gusto is looking for an experienced Creative Director to lead creative for Gusto.  This leader empowers our Brand Studio team, a cross-disciplinary group of designers, illustrators, writers, and producers. The mission of our team is to build a category-defining brand and have a meaningful impact on Gusto’s business by shipping creative that resonates with our customers.

Your role will be to lead creative projects as well as inspire and manage our creative team.  This is a highly collaborative role that will require you to work closely with marketing leaders, product teams, and your Brand Studio team to ship effective projects and campaigns. We’re looking for a creative problem solver who can think strategically but also loves getting into the details that take work from good to great.


Here’s what you’ll do day-to-day:

  • Collaborate with our internal partners across marketing, product, and beyond to shape the strategy, ideation, and execution of world-class creative
  • Sit on the marketing leadership team and drive creative strategies that link to business objectives
  • Mentor and guide creatives on day-to-day projects as well as career paths and goals
  • Lead the ideation, art direction, messaging, and design of projects from start to finish
  • Represent the creative team to internal stakeholders, and provide input that will help shape planning and strategy
  • Deliver and solicit feedback to continually improve the Gusto brand
  • Clearly articulate design and copywriting decisions to a vast set of partners and stakeholders
  • Provide feedback and art direction to external creative agencies and vendors
  • Champion Brand Studio’s work to cross-functional stakeholders and push the brand to new heights


Here’s what we’re looking for:

  • 15+ years creative leadership experience
  • 10+ years management experience
  • Experience art directing photography and video
  • Experience leading medium to large-sized projects with multiple stakeholders
  • Experience collaborating closely with marketing organizations
  • Appetite for problem solving and a love for fast-paced environments
  • Experience designing for web, email, offline media, and video
  • Excellent written and verbal communication skills
  • Very high standards
  • Ability to articulate the subjectivity of creative strategy to business goals


Our base salary cash compensation range for this role is $161,000 to $204,000. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

Gusto has built the first modern, all-in-one people platform, bringing together Payroll, Benefits, HR and Employee Onboarding under one roof.  We provide a full-service solution including software, expert support, and a variety of business services under one room, designed around our customers. Gusto is growing faster than any other company in its space. In 10 years, we’ve grown to more than 5% of all employers in the US.





Full Time


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