Navigating Complexity, Simplifying Life. Serefin takes a person-centered approach, making healthcare journeys easier to navigate. Meaningful conversations for positive outcomes.

Role Profile:

We are seeking a talented UX/UI Designer to lead the design of engaging, intuitive experiences across our care coordination tools and mobile apps. Your work will directly support patients, caregivers, and clinicians, helping them navigate complex healthcare systems with clarity and compassion.

Key Responsibilities

What You'll Be Doing:

User Research & Empathy

o Run discovery interviews and moderated tests with patients, caregivers, and Serefin staff.
o Translate complex health-care workflows into clear personas, scenarios, and journey maps.

UX Design

o Develop user journeys, wireframes, process flows, and information architecture tailored to healthcare coordination scenarios.
o Create interactive prototypes that help stakeholders validate concepts before development.

UI Design

o Design visually compelling and accessible interfaces that align with brand and compliance standards (e.g., HIPAA, WCAG).
o Deliver high-fidelity mock-ups using Figma, Adobe XD, or Sketch.

Salesforce Design Integration

o Work with Salesforce developers to ensure designs are feasible within the Salesforce Lightning Design System (SLDS).
o Leverage Salesforce’s capabilities (e.g., flows, components, page layouts) to optimize usability and reduce development time.

Prototyping

o Build clickable Figma/Adobe XD prototypes that help sales illustrate future states in RFPs, healthcare conferences, and partner pilots.
o Package design assets and storytelling slides that shorten our sales cycle.
o Experienced in using AI tools for prototyping

Cross-functional Collaboration

o Collaborate with product managers, engineers, and clinical SMEs to prioritize features and ensure excellent user experience.
o Participate in agile ceremonies such as stand-ups, sprint planning, and retrospectives.

Design System & Governance

o Contribute to and maintain a scalable design system aligned with Salesforce UI principles and mobile app principles
o Advocate for design consistency across modules, projects, and teams.
Skills, Knowledge and Expertise

What You’ll Bring:

• 3–5+ years of experience in UX/UI design and user interviews, preferably in healthcare, health tech, or related regulated environments.
• Strong portfolio showcasing user-centered design and complex system interactions.
• Proficiency in modern design and prototyping tools (e.g., Figma, Adobe XD).
• Deep understanding of accessibility standards (ADA/WCAG) and responsive design.
• Familiarity and interest in developing skills with AI design tools

Nice-to-Have:

• Familiarity with HIPAA-compliant systems or care management workflows.
• Experience designing for patient engagement platforms.
• Experience designing mobile apps for Apple and Google
• Basic understanding of HTML/CSS, or familiarity with front-end development handoff tools.
• Experience with Salesforce

Why Join Us?

• Growth Opportunities: Be part of a fast-growing company where your contributions make a direct impact.
• Inclusive Environment: We value diversity and create an inclusive culture where everyone’s ideas and contributions are respected.
• Collaborative Culture: Work with talented, driven individuals across various teams who share your passion for success.
• Development Support: We provide opportunities for you to expand your skills, advance your career, and achieve your professional goals.
• Work-Life Balance: Enjoy a balanced approach to work and personal life in a supportive, flexible environment.
About Serefin

We help our customer's clients access services that would otherwise be too complex or overwhelming for them. We do this in a human and personalized way.

The critical element to delivering this service is our team of high-quality front-line staff who humanize the process, such as nurses, care coordinators, social workers, and brand ambassadors. Our innovative technology and standardized procedures support our front-line team.

Our customers include large organizations, EAP programs, credit cards, insurance companies, loyalty and rewards companies, governments, and public sector agencies.

We added services to support government agencies like Access OAP and Autism Ontario to ensure citizens can understand and access available programs and resources.

We enhance corporate EAP programs by providing nurses who can assist with medical questions and understanding how to maximize the benefits available to them.

We add value to loyalty, rewards, and credit card programs.

We reduce insurance company costs by ensuring clients use the available services efficiently.

We build bespoke contact centre services that improve the brand experience for our client's customers.

Our values revolve around our people to ensure we build a company that will deliver on our mission. Our core values are collaboration, integrity, ownership, creativity, community, and fun.

Serefin is an equal opportunity employer committed to diversity and inclusion. We will be pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status or any other legally protected factors. Serefin is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Serefin will make accommodations available to applicants with disabilities upon request during the hiring process.

Why work for us?

Serefin is all about delivering exceptional client service. Our divisions include Serefin Health, and Serefin Experiences, designed to help clients navigate complex services. We help families with autistic children find the right services as part of AccessOAP. We help employees determine the best services as part of their EAP program. We help travellers to find answers to non-emergency medical questions when away from home. We help brands improve their customer experience when customers call in