Designing with No Interface: Leading UX in the Age of Invisible AI

As AI reshapes how we order, work, and interact, design leaders face an unprecedented challenge: how do you create intuitive, human-centered experiences across massive enterprise ecosystems that serve millions of users daily?

In this talk, Jessa Parette, Head of Design for the world’s largest AI-driven restaurant technology platform, shares the principles and frameworks she has developed while leading design across customer-facing commerce, team-member operational systems, and enterprise-grade platforms.

Drawing from experience scaling design for one of the most complex and global industries, Jessa will demonstrate how to design for anticipation, intent, and recovery when interactions may be voice-driven, screenless, or AI-automated—where reliability, trust, and clarity are mission-critical.

The talk also explores the ethics and trust dynamics of AI experiences in high-volume, real-world environments, and what it takes for design executives to shape strategy, manage risk, and enable business growth at global scale.