Succeed Through Making People Hate Your Brand
Stephen Gates
Head Design Evangelist
Anyone can buy the equipment and watch some videos to learn the steps to start a podcast or create a YouTube channel. The challenge is how to do you understand your brand and connect with your audience in ways that they will love and share your content? The secret may sound counterintuitive, but you need to build a brand and content that is strong and unique enough that some people will hate it. In this session, Stephen Gates will explain why people hating your brand is important, how to build a strong brand, and shares the secrets he has learned from creating his award-winning podcast and YouTube channel.
Currently the Head Design Evangelist at InVision where he works as a strategic partner to elevate the business impact of design through education, coaching, and thought leadership. He previously worked at McCann Erickson, Citi, and Starwood Hotels building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.
