Stop Solving Problems
Author & User Research Expert
The old maxim says we should “find a need and fill it.” While at some level that is certainly true, in this era of fetishized disruption, organizations seem to gravitate to being in the problem solving business. Steve will review several different mindsets for creating products and services, consider their benefits and risks and challenge you to go beyond a fixing mentality.
Steve Portigal is an experienced user researcher who helps companies to think and act strategically when innovating with user insights. Based outside of San Francisco, he is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.