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From Design to Business Models – 3 Practical Tools

Sharing his journey from design to business, Alan Smith of Strategyzer shares learnings from his 10 year journey, around how designers can work on their “business toolbox”. You’ll be introduced to 3 tools around creating value propositions and business models from the lens of a designer.


Co-founder, Strategyzer

Alan Smith loves creating the world’s most simple, practical, and effective business tools with his team and Co-founder at Strategyzer. His work spans co-authoring like Value Proposition Design with Alex Osterwalder and Yves Pigneur, after designing Business Model Generation together. Selling over 2 million copies in 40+ languages, these tools have become the gold standard for Value Proposition design and Business Model innovation. He’s obsessed with business, and helping people succeed with theirs.