Designing for Growth - Netflix Case Study

Chetana Deorah

Design Director, Coursera, Prev. Design Dir. Growth, Netflix

Chetana Deorah (Design Director, Coursera, Prev. Design Dir. Growth, Netflix) shares a customer-centered approach to solving growth design problems from her experiences at Netflix.

Chetana Deorah is a product design leader and mentor who helps empower human-centered design to achieve high-impact business goals. Most recently, as Design Director at Netflix, she led product design for global acquisition & growth with a focus on emerging markets.Before that, she was at Yahoo, Scribd, Betfair, Pivotal Labs, and Pentagram. As an Indian-American, Chetana brings a rich diversity of ideas and influences fostering a culture of product innovation, inclusion, compassionate leadership, and effective communication.When not building digital experiences, she volunteers her time in design education with Interact Project and DesignLab. She is a certified Hatha yoga teacher and pursues projects on well-being with non-profit organizations Sri Aurobindo Society & Isha Foundation.Chetana’s analog interests include dabbling in visual poetry, experiments with vegetarian cooking and travel.

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