Designing for Growth - Netflix Case Study
Design Director, Coursera, Prev. Design Dir. Growth, Netflix
Chetana Deorah (Design Director, Coursera, Prev. Design Dir. Growth, Netflix) shares a customer-centered approach to solving growth design problems from her experiences at Netflix.
Chetana Deorah is a product design leader and mentor who helps empower human-centered design to achieve high-impact business goals. Most recently, as Design Director at Netflix, she led product design for global acquisition & growth with a focus on emerging markets. Before that, she was at Yahoo, Scribd, Betfair, Pivotal Labs, and Pentagram. As an Indian-American, Chetana brings a rich diversity of ideas and influences fostering a culture of product innovation, inclusion, compassionate leadership, and effective communication. When not building digital experiences, she volunteers her time in design education with Interact Project and DesignLab. She is a certified Hatha yoga teacher and pursues projects on well-being with non-profit organizations Sri Aurobindo Society & Isha Foundation. Chetana’s analog interests include dabbling in visual poetry, experiments with vegetarian cooking and travel.