Products often start growing organically, even chaotically. But at a certain point, it becomes crucial to define the future of your ecosystem, so you can focus your investment and empower teams to make better decisions. UX can play a pivotal part in that process by simplifying key concepts and creating a clear model of the future. Elizabeth will talk about how her skillset as a content strategist has helped her describe the fundamental parts of complex products — and how those same skills can help your product not just grow, but evolve.