Design Leadership Is Not Leading Design
Peter Merholz
Consultant & Author
About the Talk
The real work of Design Leadership is not directing the work of UX/Design teams. The real work is evolving the organizations you’re part of to embrace UX/Design’s full potential. As such, Design Leadership is primarily Change Management, and in this talk, Peter shows you the key components you need to develop in order to effect that positive change.
About the Speaker
Peter Merholz has been active in digital design and product for 25 years, most notably in building premier user experience consultancy, Adaptive Path, and now a design executive and product leader. He co-wrote Org Design for Design Orgs (O’Reilly), the first book focused on the organizational, managerial, and operational challenges of building in-house design teams.
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