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THE LEGO GROUP
Billund, Region of Southern Denmark, Denmark
Head of Design Excellence - LEGO® DESiGN
Full-timePosted 2 days ago
About This Role
Job Description
Shape the Future of LEGO Design Excellence Lead, Innovate, and Inspire Creative Expression
Join us in crafting the next generation of LEGO experiences by leading the creative vision expression and narrative into consumer-relevant products that align with business goals. As a key player, you'll deliver innovative, joyful, and immersive experiences. Collaborate with Creative Leadership to ensure portfolio success, drive product design excellence, and foster a culture of creativity and innovation.
Core Responsibilities
The Head of Creative, Design Excellence shapes the product design direction, leading a team to inform innovative interactive product design for passive and responsive product that align with the brand. They ensure outputs are visually appealing, experiential, and resonate with the audience, staying ahead of market trends.
This role supports the organization by collaborating with marketing, sales, and product development to deliver a cohesive brand experience. The leadership role should foster creativity and innovation, driving organizational success!
Do you have what it takes?
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Shape the Future of LEGO Design Excellence Lead, Innovate, and Inspire Creative Expression
Join us in crafting the next generation of LEGO experiences by leading the creative vision expression and narrative into consumer-relevant products that align with business goals. As a key player, you'll deliver innovative, joyful, and immersive experiences. Collaborate with Creative Leadership to ensure portfolio success, drive product design excellence, and foster a culture of creativity and innovation.
Core Responsibilities
- Lead the creation of product concepts that translate creative vision and narrative into compelling, consumer‑relevant LEGO expressions aligned with business goals.
- Deliver innovative, joyful, and immersive build & play experiences by shaping how concepts evolve into high‑quality, recognizable LEGO products.
- Define the strategy of LEGO Designs visual language of LEGO interactive product (passive) and Interactive Technology Product (responsive).
- Define and maintain design standards, principles, and continuity frameworks to ensure consistency, quality, and brand integrity across all design outputs.
- Build and strengthen design capabilities by developing functional expertise, coaching design talent, and supporting growth across fields.
- Drive product design excellence in partnership with Operational Excellence to balance workload, optimize allocation, and ensure timely delivery across consumer/passion groups.
- Continuously improve design processes, tools, and creative workflows to enhance efficiency, collaboration, and innovative output.
- Collaborate closely with Creative Leadership to share accountability for portfolio success, ensuring alignment between creative direction and business priorities.
- Ensure integration with Design Governance and Creative Excellence, aligning on guidelines, maintaining inclusion of VAD, and supporting clear functional USPs within the design organization.
The Head of Creative, Design Excellence shapes the product design direction, leading a team to inform innovative interactive product design for passive and responsive product that align with the brand. They ensure outputs are visually appealing, experiential, and resonate with the audience, staying ahead of market trends.
This role supports the organization by collaborating with marketing, sales, and product development to deliver a cohesive brand experience. The leadership role should foster creativity and innovation, driving organizational success!
Do you have what it takes?
- An educational background related to a technical or craft‑based design field (e.g., Industrial Design, Model Making, Materials/Plastics Engineering, Experience Design) may be beneficial for candidates whose background relies on specialized creative or technical expertise
- Significant experience in product design, concept development, or creative leadership, with a proven ability to turn creative direction into concrete, consumer‑relevant product concepts.
- Demonstrated expertise in delivering high‑quality or experience‑based interactive passive and interactive technology play products, ideally within a design‑driven, consumer‑facing organization.
- Strong capability in design systems, standards, and continuity, ensuring consistent quality and recognizable creative expression across multiple projects.
- Experience leading and developing multidisciplinary design teams, including coaching, capability building, and fostering a culture of creativity.
- Proven ability to manage capacity, resources, and prioritization across multiple projects or portfolios in partnership with operational or production teams.
- Strong competency in improving creative processes, tools, and workflows, with the ability to remove friction and enhance innovation output.
- Excellent collaboration and stakeholder‑management skills, with experience partnering closely with creative leaders and cross‑functional teams to drive shared business outcomes.
- Willingness to travel for workshops, consumer immersions, or cross‑site collaboration as required.
- Experience working within a design‑led, creative, or consumer products organization, especially in roles connected to play, storytelling, or experience design.
- Familiarity with LEGO design processes, tools, or element libraries, or previous collaboration with LEGO‑adjacent creative teams.
- Demonstrated ability to facilitate creative workshops, design sprints, or co‑creation sessions that drive innovation and team alignment.
- Background in industrial design, human‑centered design, CMF, or prototyping that enhances design–to–concept translation.
- Brings a strong trend and consumer sensibility, with awareness of cultural insights and emerging design methodologies.
- Shows initiative by seeing opportunities to improve workflows, elevate creative output, and unlock team potential, while thriving in a team-oriented, highly collaborative environment that fosters psychological safety and shared creative ownership.
- Experience working in global or multicultural environments, able to navigate diverse perspectives and build inclusive partnerships.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.