Brand Design Manager

About Affinity

Affinity is pioneering new frontiers in AdTech by building solutions that go beyond today’s limitations and unlock new monetization opportunities for both publishers and advertisers. With a global team of 600+ professionals across the US, Europe, and Asia, we are developing privacy-first advertising infrastructure that thrives beyond traditional walled gardens.

We empower publishers to maximize the value of their digital assets while enabling advertisers to connect with highly engaged, high-intent users through innovative and scalable touchpoints.

Role: Manager – Brand Design

Location: Mumbai, India

About the Role

We're building the future of advertising technology through 7+ homegrown brands that need world-class visual identities. We need a brand design architect who can build systems from zero, refresh legacy identities, and create scalable Figma-powered frameworks that grow with our portfolio.

Key Responsibilities

• Multi-brand architecture: Design, build, and maintain distinct yet cohesive brand identity systems across our advertising tech portfolio establishing visual hierarchies that allow each brand to stand out while reinforcing our ecosystem.
• Figma-first systems: Create comprehensive, scalable component libraries in Figma (logos, typography, color systems, iconography, UI kits) that empower teams to execute consistently across all channels.
• 0-to-1 brand building: Lead full brand creation cycles from strategic concept and visual identity through to detailed guidelines and asset production for new brand launches.
• Brand refresh & evolution: Audit and revitalize existing brand identities, modernizing visual systems while preserving brand equity and market recognition.
• Living brand guidelines: Document and maintain detailed brand standards (logo usage, typography rules, colour applications, tone of voice) that scale across digital, print, web, and product touchpoints.
• Cross-functional execution: Partner with Marketing, Product, Sales, and Engineering teams using Figma's collaborative features to deliver campaigns, web experiences, decks, and collateral that drive business results.
• Quality guardian: Ensure every brand touchpoint from pitch decks to product UI meets our creative and strategic standards.
• Future ready: Ensure we create brand templates for various recurring tasks and touchpoints.

Required Skills & Experience

• 8-10 years in brand design, with proven experience building identity systems from scratch and managing multi-brand portfolios.
• Figma expert: Advanced mastery of design systems, component architecture, prototyping, and team library management.
• Brand systems thinker: Deep understanding of brand strategy, visual identity, typography, color theory, and how design systems enable business scale.
• Portfolio proof: Demonstrated success creating cohesive brand ecosystems, ideally in tech, SaaS, or digital-first environments.
• Execution excellence: Proficiency in Figma and Adobe Creative Suite. Comfort with motion design for brand storytelling will be a plus.
• Communicator: Articulate design rationale confidently to non-design stakeholders, translate business goals into compelling visual strategies.
• Bachelor's degree in Visual/Graphic Design, Commercial Art, Communications, or equivalent experience.