New York, NY / Hybrid
$130,000.00/yr - $145,000.00/yr
Billion Dollar Boy US is looking for an Associate Creative Director who brings
passion, confidence, leadership, and an obsession with craft to a team already
making waves.
As our Associate Creative Director, you’ll sit at the intersection of brands and
culture — turning ideas into work that stops the scroll and actually makes
people feel something. You bring a sharp eye for both brand and creator,
blending visual identity and voice in a way that feels seamless, authentic, and
culturally relevant.
We’re looking for a creative leader with a hunger for culture and creators, and a
relentless obsession with craft — someone who rejects the comfortable,
embraces the strange, and knows how to create work that earns attention.
You understand how ideas live across the entire advertising funnel, from social
insights and influencer communities, expanding into the full ecosystem. You
can spot the hook that makes something take off, while also thinking bigger —
tapping into subcultures, shaping narratives, and turning a brand brief into
something irresistible without losing the soul of the creator.
You know how to take a brief, dissect it, and translate it into clear, actionable
direction. You partner closely with Strategy, Account, and Production to shape
the response, then lead your team through execution — ensuring the work is
culturally relevant, emotionally resonant, and built to perform.
You’ll serve as the senior creative lead with clients, leading a multidisciplinary
team across creative and production from concept through final delivery. You’re
hands-on — breaking down briefs, setting direction, and elevating the work at
every stage.
Our creative north star is simple: reject the comfortable, embrace the strange,
and dominate the conversation. You lead your team to do exactly that.
Start Date: ASAP
Hours: Full time
Location: Hybrid / New York City
Reports Into: Senior Creative Director, BDB US
Role
In this role, you’ll lead creative thinking on some of our biggest and most complex briefs — while mentoring the team and raising the bar on craft across everything we do.
You have a deep understanding of what audiences consider great content
— who’s making it, why it works, and how brands can authentically show up
within it. You know how to collaborate with creators, providing clear
direction while leaving space for their voice and creativity to shine. You
believe co-creation is a powerful brand-building tool — and you know how
to make it work.
Creative Thinking
● You’ll be the main creative thinker on BDBs largest and most
complex creative briefs across a variety of marketing channels, all
powered by creators.
● You know how to collaborate with talent to build content worlds — not
just one-off posts.
● You’ll be expected to develop and articulate compelling and
original creative solutions for these projects with full autonomy.
● You’ll be expected to understand and be able to develop creative
ideas on three levels; executional, conceptual and business-level
Creative Direction, Leadership & Mentorship
● You’ll qualify briefs for the creative team, and define the creative
team output per project. Interrogating briefs to identify unseen
creative opportunities and ensure that they create the environment
for creative success
● You’ll set creative direction and coach other team members to
develop the best creative ideas they can, competently identifying
core ideas within their thinking and guiding them with further
development.
● You’ll manage a team of diverse creatives on a day to day basis,
discussing career progression, objective setting, and where
necessary, having difficult conversations when needed to improve
performance.
● You’ll advocate for creativity and creative effectiveness,
establishing yourself as a clear voice of authority for executional
and conceptual creativity. This will involve proactively sharing great
creative work with the global BDB team, and empowering everyone
to achieve better creative ideas.
Client Relations
● Act as a senior creative voice with clients, building strong, trusted
relationships
● Present work with clarity and confidence, bringing clients along the
creative journey
● Lead conversations around creative direction, feedback, and
evolution of ideas
Commercial Understanding
● Understand the commercial impact of ideas — including cost, value,
and scalability
● Ensure creative solutions deliver against both brand and business
objectives
● Think beyond the brief, identifying opportunities that add value and
drive growth
What We’re
Looking For
● 8–10 years of experience in advertising, with a strong focus on
digital, social, and creator-led campaigns
● A proven track record of developing standout conceptual work that
is culturally relevant and built to drive impact
● A strong point of view on culture, with the ability to tap into trends,
subcultures, and audience behavior
● Deep understanding of the creator and influencer landscape —
who’s shaping culture and how to work with them effectively
● Experience briefing and collaborating with talent, balancing clear
direction with creative freedom
● A social-first mindset — you understand how ideas land across
platforms, from hook to execution
● Strong ability to dissect briefs and translate them into clear creative
direction
● Proven ability to lead ideas from concept through execution, while
guiding teams to do the same
● Experience ideating for experiential moments and events, and how
they connect back to social and content ecosystems
● Confident creative leader with experience mentoring teams and
elevating craft
● Collaborative and cross-functional — comfortable working with
Strategy, Account, and Production
● Strong knowledge of platforms, trends, and best practices — and
how to apply them to the work
● Ability to manage multiple projects and switch between brands with
ease
● Commercially aware — understands how ideas drive impact and
can translate insights into action
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