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INDUSTRIOUS
Chicago, IL
Creative Director
Full-timeDirectorPosted 2 weeks ago
About This Role
Who Are We
Industrious is the largest premium flexible workspace company in the world, operating over 250 locations across 10 countries as part of the CBRE portfolio. We design workplaces where teams feel welcomed, supported, and able to do their best work. The same principle guides how we work together as a company.
About The Role
We are looking for a Creative Director to serve as the creative right-hand to our VP of Marketing, tasked with owning and evolving the creative vision, brand voice, and visual identity across all channels and experiences, including our current and future house of brands.
This is a true player-coach role for a creative iconoclast. You will set the creative bar, inspire and lead a small in-house graphic design and content team, and remain actively hands-on in the work: concepting, directing, and refining ideas from brief through final delivery.
Reporting to the VP of Marketing, Global, you will partner closely with our Product, Design, Operations, Sales and Executive Leadership teams to ensure Industrious shows up beautifully and consistently as we scale.
What Might Your Day Look Like
You start your morning reviewing the latest visual concepts for 'Indy’, one of our new sub-brands. The foundational strategy is there, but you sit down with your graphic designer to push the visual identity further, ensuring it feels distinct from our core brand while still maintaining our premium standards. You are not just giving feedback: you are in the files, sketching out ideas, and mentoring the team on how to translate consumer insights into compelling design.
By midday, you are leading a creative sprint planning session. You balance the urgent needs of a new market launch campaign with the long-term project of modernizing the verbal identity of the core Industrious brand. You help your copywriter and content strategist prioritize their week, ensuring the team has the clarity and momentum they need to do their best work.
In the afternoon, you step into a meeting with our leadership team. You present a new brand campaign concept, confidently defending your creative choices while remaining open to collaborative feedback. You leave the room with alignment, ready to brief your external network of videographers and freelancers to help bring the vision to life.
In this role you will
The base salary for this role is $180,000 - $200,000, depending on experience, skills, and role alignment. This role is also eligible for an annual bonus and participation in our long-term incentive program. But compensation is only part of the story.
At Industrious, we believe a good workplace supports the whole person. Not just the work they do. Our benefits are designed to give people the stability, flexibility, and room to grow that make a career sustainable.
Our Fantastic Benefits Include
Industrious is the largest premium flexible workspace company in the world, operating over 250 locations across 10 countries as part of the CBRE portfolio. We design workplaces where teams feel welcomed, supported, and able to do their best work. The same principle guides how we work together as a company.
About The Role
We are looking for a Creative Director to serve as the creative right-hand to our VP of Marketing, tasked with owning and evolving the creative vision, brand voice, and visual identity across all channels and experiences, including our current and future house of brands.
This is a true player-coach role for a creative iconoclast. You will set the creative bar, inspire and lead a small in-house graphic design and content team, and remain actively hands-on in the work: concepting, directing, and refining ideas from brief through final delivery.
Reporting to the VP of Marketing, Global, you will partner closely with our Product, Design, Operations, Sales and Executive Leadership teams to ensure Industrious shows up beautifully and consistently as we scale.
What Might Your Day Look Like
You start your morning reviewing the latest visual concepts for 'Indy’, one of our new sub-brands. The foundational strategy is there, but you sit down with your graphic designer to push the visual identity further, ensuring it feels distinct from our core brand while still maintaining our premium standards. You are not just giving feedback: you are in the files, sketching out ideas, and mentoring the team on how to translate consumer insights into compelling design.
By midday, you are leading a creative sprint planning session. You balance the urgent needs of a new market launch campaign with the long-term project of modernizing the verbal identity of the core Industrious brand. You help your copywriter and content strategist prioritize their week, ensuring the team has the clarity and momentum they need to do their best work.
In the afternoon, you step into a meeting with our leadership team. You present a new brand campaign concept, confidently defending your creative choices while remaining open to collaborative feedback. You leave the room with alignment, ready to brief your external network of videographers and freelancers to help bring the vision to life.
In this role you will
- Own and evolve the creative vision, brand voice, and visual identity across all channels for our current and future house of brands: Industrious, Indy, and Reserve.
- Lead brand storytelling and 360-degree campaigns across paid digital, social, print, OOH, email, and in-location channels.
- Lead and mentor a small in-house creative team, fostering a culture of craft, collaboration, and creative momentum.
- Roll up your sleeves on design projects directly, bringing hands-on graphic design skills to the team's output when needed.
- Art direct photo and video productions, including brand shoots and location photography for new market launches.
- Manage creative intake, briefing, and two-week sprints for both internal marketing requests and org-wide needs.
- You have strong brand and aesthetic instincts and an even stronger ability to translate a brand's personality into work that resonates.
- You are a hands-on creative leader who gets energy from making things, not just directing from a distance.
- You thrive at the intersection of brand building and operational execution: you can concept a campaign and also manage the sprint it lives in.
- You are naturally curious about the future of creative work and enjoy experimenting with AI tools to enhance your team's output.
- You are a natural collaborator who builds trust with cross-functional partners and leaves your ego at the door.
- Your background is primarily copywriting or verbal identity rather than visual design and craft.
- You prefer to set a creative vision without staying close to the execution and delivery.
- You are looking for a large, fully-resourced team and are not comfortable rolling up your sleeves alongside your reports.
- You prefer the traditional agency model of presenting work to a client rather than navigating the collaborative, iterative environment of an in-house team.
- You expect a fully built playbook: at Industrious, you will be authoring it.
- 10+ years of experience in creative leadership, ideally within a premium lifestyle, hospitality, challenger consumer brand or top tier creative agency.
- 3+ years of people leadership, with a track record of building and mentoring high-performing creative teams.
- A strong portfolio showcasing brand identity, storytelling, and 360-degree campaign work across digital, print, and video.
- Hands-on graphic design skills are essential: this role requires a practitioner with advanced proficiency in Adobe Creative Suite who can pick up design projects directly alongside the team, not solely direct others.
- Familiarity with and advocacy of AI creative tools
- Exceptional presentation skills and the ability to sell creative concepts to senior leadership.
The base salary for this role is $180,000 - $200,000, depending on experience, skills, and role alignment. This role is also eligible for an annual bonus and participation in our long-term incentive program. But compensation is only part of the story.
At Industrious, we believe a good workplace supports the whole person. Not just the work they do. Our benefits are designed to give people the stability, flexibility, and room to grow that make a career sustainable.
Our Fantastic Benefits Include
- Heavily subsidized medical, dental, and vision plans to support you and your family
- Flexible paid time off, to maintain balance
- Paid parental leave to help you welcome a new child and focus on what matters most
- Annual professional development grants so you can keep learning and growing
- 401(k) retirement savings program to support long-term financial wellbeing
- Wellness initiatives and additional employee support programs