Design-Afterthought to Design-First

We all recognize that when Design, Engineering and Product work together as three legs of the same stool—great things happen. But what if your design team is in an org that hasn’t historically leaned on design, and is mired in “just make it look pretty” execution-mode? How do you get from that swampy slog to a happy rainbow ice cream world—where Design can bring thoughtfulness and value to the products they’re crafting?

There isn’t an easy fix, but there is a path.

Dan shares his framework for thinking intentionally about that path, and where to focus your energy as a leader throughout the journey. And through a combination of process, collaboration, and culture—shift teams from pixel-pushers to strategic partners.