As the Visual Design Practice Lead, Jadyn leads a group of 20 designers for Best Buy's Experience Design community, where she crafts quality user-centric experiences for Best Buy Canada’s digital properties. With over 12 years of experience in the interactive, digital marketing and advertising industries, Jadyn’s breadth of work spans several areas including digital strategy, user experience, digital marketing, communication design, and art & creative direction, in companies including Noise Digital and FCV Interactive. In her spare time, Jadyn provides her industry expertise as a mentor for students in the Digital Design program at the Vancouver Film School.