Design at the Strategy Table: Elevating Design's Influence on Product Vision

A large part of how I earned my promotion from Sr. Product Designer to Principal Product Manager was that I’d been doing “product-like” things even as a designer. I’ve worked with four product managers at Ada, from Associate PM to Group/Principal PM — and was able to influence every single roadmap and requirements doc that my PM partners wrote. This talk will break down how I did this, and offer actionable ways that other Senior/Staff/Principal Designers can effectively influence the product vision/roadmap to improve product quality, meet user needs, collaborate better with PMs/GTM stakeholders, and drive better product outcomes.