About This Talk
Through my journey from Experience Strategist in the Customer Experience Org. to Systems Designer in the Design Org, I've developed with others a framework and methodology to gain and map an in-depth understanding of why and where customers struggle across their journey, using a mix of qualitative and quantitative research to identify and investigate various hypotheses. The tools have been used to bring together teams to align, reach decisions, instrument data where missing and ultimately improve the user experience. I will walk participants through the process and key components as well as the skills leveraged to successfully build, implement and gain buy-in when using this framework.
Speaker
Marimar Suarez
Sr. Systems Designer 2 · Adobe
Marimar is an experience strategist and systems designer with a hybrid background in business design, political strategy and art theory. At Adobe she drives E2E strategy for business platform design. Prior to Adobe she led design strategy for 500 Fortune Clients’ innovation projects at Propelland. She curated and created art experiences as the Cultural Attache of Mexico in San Francisco and mastered the art and science of strategy, communication and politics as the Spokeswoman for the First Lady of Mexico.