Accountant experiences that scale

Matt Ashwood, a seasoned Product Design Strategist at Inuit, takes us through the development journey of a revolutionary tax filing experience designed for QuickBooks Online.

Matt reviews a tax filing experience built around the hypothesis that creating an end-to-end tax solution within QuickBooks Online for accountants can lead to significant time savings and better business insights. The goal was to encourage multi-service firms, which handle both bookkeeping and tax services, to recommend QuickBooks Online (QBO) to clients more frequently.