Failure: A Product Development Story

Many speakers across thousands of talks tend to focus on the lessons learned, not the mistakes made to learn those lessons. And I intend to mostly focus on the latter. It's a narrative, story-driven talk about how I failed, as a Product Designer, to design a meaningful, easy to use product for the vast majority of our user base. How my development team and I tunnel-visioned, and focused on the 1% of our most tech-savvy users, and how this nearly destroy the simplicity of a great product, and tanked retention whilst quadrupling onboarding times.

With plenty of examples of what to do, or what to absolutely not do, we'll find out how to recognize the signs of tunnel vision in research and design, and how to avoid these same pitfalls.