Recorded at

Design Leadership Summit 2019

Peter Merholz

Four Archetypes of the Complete Design Leader

Consultant and Author, Adaptive Path

As designers grow in their careers, they find that the skills and practices that helped them succeed as a practitioner are not what enable them as a leader and manager. In this talk, I share the four archetypes of the design leader: Coach (managing down), Diplomat (managing across), Champion (managing up), and Architect (managing at scale), and the activities they must embrace to thrive in this role.