Succeed Through Making People Hate Your Brand

Anyone can buy the equipment and watch some videos to learn the steps to start a podcast or create a YouTube channel. The challenge is how to do you understand your brand and connect with your audience in ways that they will love and share your content? The secret may sound counterintuitive, but you need to build a brand and content that is strong and unique enough that some people will hate it. In this session, Stephen Gates will explain why people hating your brand is important, how to build a strong brand, and shares the secrets he has learned from creating his award-winning podcast and YouTube channel.