Learning Loop in Design

No one likes Navigation re-designs - yet they're incredibly important.

Users have a hard time with them and Designers are either (1) too intimated by them or (2) or not intimidated enough and dive into them with out the right research. Even companies like SnapChat can mess up their navigation, something they did recently that cost them billions in their market cap.

I'd like to share a new approach to tackling a Navigation re-design that I recently used to re-design the navigation at Amplitude. Using a mix of analytics and creative internal and external user research, we were able to do a navigation re-design that was incredibly net positive that I think others could benefit from.