HeatherMcGaw

Heather McGaw is Head of UX Research at Gusto, where she leads the team's approach to grounding product and design decisions in customer insight. Before Gusto, she built and led research teams at Okta and Shopify, guiding both companies through major market expansions and helping embed research more deeply into how teams make decisions. She's spent over a decade scaling research practices, from AI-assisted methods to international field programs, and now brings that experience to workshops on research strategy and team building. She lives in Toronto, where she's on a never-ending hunt for the city's best croissant with her son.