Vuokko AroChief Design Officer
Who’s inthe room
People who have had to hold the line themselves.
No keynote circuit. Every speaker is here because they are working on the questions inside a real organization, right now.
01 — The lineupThis year’s voices,
This year’s voices,
announced.
5 speakers confirmed for the seventh edition. Session formats and the full lineup will be announced as the programme takes shape.
Cynthia SavardVP of UX
Amy ThibodeauChief Design Officer
Christian RohrerVP of Design
Peter MerholzConsultant & Author
02 — How we chooseNobody is here
Nobody is here
to sell you anything.
01Doing the work now
In-seat leaders facing live organizational decisions, not full-time speakers.
02A claim in the talk
Something specific that a reasonable person in the room could disagree with.
03Staying for the room
The talk is an opening move. Speakers join the off-record conversations too.
04Different chairs
In-house, public sector, product, brand, scale-up and enterprise perspectives.
03 — Sixth editionThe 2025
The 2025
mainstage.
Last year’s voices are still here — talks, bios, and the sixth-edition room that made this year’s three days possible.
2025Joann Wu
Vice President and Global Head of Design · Uber
Profile ↗2025Jess GrecoVP, Product Experience Design · Mastercard
Profile ↗2025Jen CardelloManaging VP, Head of Research and Design Operations · Capital One
Profile ↗2025Matt RawDeputy Head of Product Design · The New York Times
Profile ↗2025Chris AvoreDesign leader · Diligent
Profile ↗2025Alice QuanHead of Design, UX Director for Enterprise · GoFundMe
Profile ↗2025Jessa ParetteHead of Design · Yum!
Profile ↗2025Lenny LaurierDesign leader
Profile ↗2025Armin TabriziDesign leader
Profile ↗2025Silke BochatDesign leader
Profile ↗2025Clark DeLashmetDesign leader
Profile ↗2025Sebastian SpeierDesign leader
Profile ↗2025Bob BaxleyDesign leader
Profile ↗2025Peter MerholzConsultant & Author · Humanism at Scale
Profile ↗2025Femke van SchoonhovenWorkshop host
Profile ↗