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Craft is Counter-Intuitive
About This Talk
In the age of AI, we all know that craft and taste is more important than ever.
I lead the design teams for FigJam, Slides, and other new, top secret things at Figma.
I’ll share a few stories behind some of our features and launches, and how we had the conditions for great craft to happen. The catch is — these conditions are pretty counter to the design process we’ve preached a lot in the design industry. Things like, starting in high-fidelity, flexing intuition, getting deeply into the details in design crit (and not just focusing on the problem), changing things at the last minute, and not shying away from the details as a leader.
They’re uncomfortable, but we can’t stay comfortable to create great craft.
Speaker
Jenny Wen
Design Lead · Anthropic
I manage and lead the design teams for Collab Tools, New Intiatives and User Growth at Figma. I was the lead designer on our launch for FigJam in 2021, and built up a team that’s high-craft and that’s working on the newest products at Figma, at the frontiers of our business. I’m based in Brooklyn, NY, but proud to hail from the GTA.